Project Description

CoffeeTec

BREWING UP A BUZZ: CoffeeTec.com

This Idaho-based global seller of commercial coffee roasting equipment was a new adventure for LaLaPow! Established 40 years earlier by a previous owner, CoffeeTec needed a complete 21st-century branding overhaul. LaLaPow partnered with CoffeeTec’s Director of Digital Strategy to wrangle this beast of a bean with a multi-faceted approach:

  • Refresh of website content, images, and shop hosted on Shopify platform
  • Content creation for all CRM campaigns
  • Social media strategy and implementation, including aggressive B2B repost campaign
  • New program branding and launch support: Roaster’s Choice Lending Program, CT Connect, Buzz & Brew monthly e-newsletter, recurring features Industry Innovators and Roastery Stories
  • Print and digital sales presentations
  • Investor communications
  • On-page SEO strategy
  • Creative for PPC ad campaigns
  • Video production and CEO interview
  • Creation of “CT Bean” mascot

RESULTS

  • 77% increase in revenue from product sales, after only 7 months of working with LaLaPow

WEBSITE BEFORE

CoffeeTec

WEBSITE AFTER

CoffeeTec

BLOG

CoffeeTec

INSTAGRAM

CoffeeTec

Rick Davis, Director of Operations and Digital Strategy

“As a digital communication strategist, it’s of critical importance that my team is intentionally aggressive, out-of-the-box creative, and on the cutting edge with their skill set. I have been simply thrilled with my partnership with Laura and her team at LaLaPow as they consistently deliver on all our requirements. Their on-going strategies, story-telling abilities, and creative design work have helped deliver proven, strong business and brand results for CoffeeTec. LaLaPow works harmoniously alongside our integrated marketing team, thinks proactively and creatively about our marketing, and is committed to helping us drive continued growth in the future. They have been a critical part of CoffeeTec’s 77% increase in sales so far in 2020.”

Rick Davis, Director of Operations and Digital Strategy
CoffeeTec