Project Description

Austin Dental Spa


Mark Sweeney, DDS is an Austin, Texas-based icon, having opened his first practice in the “Keep Austin Weird” city in 1978. With a larger-than-life persona, Dr. Mark heads up Austin Dental Spa, the first DENTAL PRACTICE of its kind in the area. Always the innovator, he was quick to recognize when his branding needed a big “refresh.” LaLaPow positioned Austin Dental Spa as a lifestyle brand AND extension of Dr. Mark’s persona and Austin’s great vibes:

  • Full-page magazine advertising featuring real patients in recognizable Austin locations including The Broken Spoke Dance Hall, San Miguel Mexican Restaurant, Antone’s live music venue, The Paramount Theater, and more
  • Refreshed brand identity: Website and logo redesign, new color palette, interior design consulting
  • SEO consulting
  • Social media content strategy, management, and advertising
  • Editorial content creation and e-newsletters
  • Print design: business cards, treatment menus, in-office displays
  • Video direction and production: weekly Facebook Live series (“Wisdom Wednesday”) featuring Dr. Mark discussing relevant topics, health tips, and providing advice


  • Voted Best Cosmetic Dentist
  • Selected as Super Dentist by Texas Monthly
  • Average of 30% increase in monthly new patient appointments
  • Increase in social media following on Instagram and Facebook
  • Featured in the “Faces of Austin,” Austin Monthly Magazine


Austin Dental Spa


Austin Dental Spa


Mark Sweeney, D.D.S.

“As a small business owner, I have little margin for error and can’t afford the ‘luxury’ of making a mistake with my marketing dollars. Laura has produced videos from both sides of the camera, coached my patients and me, and has kept our company website current and relevant. She and her team have done an outstanding job with our social media and helped us create branded messaging that we are high-quality AND high-touch/high-tech.”

Mark Sweeney, D.D.S.
Owner and Chief Dentist, Austin Dental Spa