Project Description

Balcones Dermatology

MORE THAN SKIN DEEP: Balcones Dermatology & Aesthetics

Austin-based board-certified dermatologist David Bushore, M.D. wanted to expand his practice to include cosmetic and aesthetic dermatology services. LaLaPow worked with Dr. Bushore and his staff to implement a multi-faceted marketing strategy from inception to current activity:

  • Rejuvenated brand identity: byline, logo redesign, new brand color palette, interior design consulting
  • Brand elevation
  • Website redesign
  • Social media content strategy, management, and advertising
  • Editorial content creation and e-newsletters
  • Print design: business cards, treatment menus, promotional items
  • On-camera coaching
  • Video direction and production: education, treatment demos, edutainment


  • Grew Facebook page LIKES from 108 to almost 2500
  • With our rebranding efforts, Dr. Bushore was voted one of the top 3 dermatologists in the Austin-American Statesman’s “2019 Best of the Best” voter-based contest
  • With our promotional and video efforts, The Doctors show producers approached Dr. Bushore to be a “guest” dermatologist to follow up with on-camera patients. Moral of the story? Investing in good marketing and branding results in getting noticed!


Balcones Dermatology


Balcones Dermatology


Balcones Dermatology


Balcones Dermatology

Before and After

David Bushore, M.D., Owner and Board Certified Dermatologist

Laura Lewis and I have been working together for a number of years. My business goal at the time we started working together was to create a marketing strategy that was an all-encompassing re-brand for my business in Medical Dermatology & Aesthetic Medicine. We had to essentially start from scratch.

Laura has been very successful in helping us meet our original goal. She helped create a new logo/color scheme and helped design new office supplies which needed the new logo on them (business cards, envelopes, price sheets, promotional supplies, etc.). She was a key player in recreating our website to have a more modern look and feel. She frequently produces both educational and fun promotional videos to showcase on social media—which she also updates throughout each week. She also helps manage our SEO.

Laura’s style has always been very professional and classy. She is a good listener, very hard worker, and easy to work with. I trust her very much and would recommend her and her team’s services to anyone.

David Bushore, M.D., Owner and Board-Certified Dermatologist
Balcones Dermatology & Aesthetics