RECONSTRUCTING A REDESIGN: Ramsey Choucair, M.D., Cosmetic and Reconstructive Plastic Surgeon
Laura Lewis began working with Board-certified Ramsey Choucair, M.D. in 2003, initially to give creative direction on a website redesign and ultimate launch. Laura suggested the creation of a series of educational videos, with the goal of creating an online video library on YouTube, as well as on the DrChoucair.com website. Since then, we have:
- Established and launched social media platforms for Dr. Choucair’s brand
- Overseen ongoing video production series, providing creative direction, video filming, editing, captioning, and uploading of video to YouTube, Facebook, and IGTV (Instagram)
- Since 2003, worked with web dev team as creative director for various launched versions of DrChoucair.com
- Written, edited, and formatting blog content, uploading to WordPress dashboard
- Facilitated desired changes and additions to website (primary point of contact with web designer)
- Designed and written email newsletters for Dr. Choucair’s practice
- Served as ongoing marketing consultant for the practice
RESULTS
- Ramsey Choucair, M.D. has continued to be one of the most highly regarded and sought after Cosmetic and Plastic Surgeons in the Southwest
- Social posts continue to have higher than average engagement rates
- Email newsletter open rates are in the 45% range (as compared to a 12% to 13% average open rate)
WEBSITE BEFORE
WEBSITE AFTER
VIDEO LIBRARY
Click to see!
VIDEOS
TREATMENT DEMO